Why discount training is potentially destroying the fitness industry…

26 02 2012

This is merely an observation I have made over the past year or so; a trend that is good for some businesses and potentially harmful for others. It is a topic that has been discussed amongst myself and colleagues for a while now.  This is also another reason any fit pro at my current gym using these business tactics will get booted immediately.

To put it into simple terms, when u devalue something to the point that most of these so-called “trainers” and “business people” have, it makes it impossible for anyone to make money, including yourself.

If you have a client paying $99 for one month on a special web coupon deal, lets break it down to brass tacks.

Most of these coupon discount services charge near 50% on top of other misc fees, so you get approx. $49 a month or less…

How much does this cost you and how much does this profit you??

Lets say you are one of these people that are giving away unlimited sessions for $99. Lets call it $100 for simple math 🙂

100/2= $50,  not bad right?      Oh wait there is more…      So divide this amongst each session so, ex. 8 sessions. 50/8= 6.25 hour.

Damn those rising gas prices…

Did i forget, you don’t even get paid the $6.25 for quite some time, as it is held in an escrow account.

Yes, I know what you are thinking… You have more than one client coming in from this deal. Keep reading 🙂

Fast forward to the end of the month****

Sooo… as you sit across from this frugal potential client, you hit them with… “So if you would like to continue, you need to pay, $300+ ea. month for the same service.”

They think, “on to the next one.” As they never return until your next “coupon” deal, and find someone else with the next cheap deal.

Food for thought…

Bottom line, this is taking potential great clients from the rest of us quality trainers, who actually value what we do and take pride in the service.

AND

Is the quick buck really worth marring the name of fitness training.

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